Global HQ - WebNet and Olive e-Business
General
On Page Optimisation Strategies
Solutions/Services
SEO Overview with Services
Online
What is In Line Marketing?
With over 3 billion websites on Google alone, making sure that
visitors find your site is a tough challenge. Competition is fierce
for the top listings, yet without regular visitors your site might
as well not exist.
Finding the right Internet Marketing Partner's) is integral to
the success of your site.
If you need answers to the following questions, you need Olive
- WebNet…
-
Why do some websites rank more highly than others?
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Why isn’t my website ranking on the search engines?
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Which search engines should I target?
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What key-words/phrases are my potential customers searching
for?
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How do I avoid banned techniques that could get my site
blacklisted?
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Should I be using Search Engine Optimisation, Pay-per-Click
advertising, or both?
To discuss any aspect of this proposal or our recommendations,
please contact:
What is Search Engine Optimisation ?
Search Engine Optimisation (SSEO)
is a strategic combination of techniques designed to raise a
website’s ranking in the search engines’ natural listings.
These techniques need to be continually revised and refined as the
main search engines regularly update their ranking criteria.
To ensure your site ranks as
highly as possible, Global HQ - Olive will perform (amongst other
techniques) a combination of the following:
Website Audit
The site will go through a
rigorous search engine optimisation review. Here, skilled search
engine optimisation experts will analyse the website, identify areas
which could be improved in order to increase traffic and make
recommendations for changes to content, code and any other issues
that may affect the site’s performance.
Competitor Analysis
This offering includes study of
the on page and off page optimisation factors of the competitor’s
website to help in knowing how the competitor is faring on the
search engines. (Specified by the client) It also helps in
identifying the phrases which the competitor’s are targeting. This
will help you finalise your preference of key phrases and reach the
target set for Search Engine Marketing purposes.
Key Phrase Identification
(1 key phrase
may contain up to 5 words)
Using our powerful research
tools Global HQ analyses your suggested key phrases to identify the
levels of traffic and competitiveness. Based on this research you
can then decide on a set of key phrases that will bring your site
more awareness. Global HQ will thoroughly research key phrases for
relevancy and competitiveness in order to settle on a target set
that will bring in relevant traffic to the site.
Making the site search engine friendly
Search Engines live and die by
their ability to produce relevant results for their users. By
employing specific guidelines they crawl through their huge
databases of sites to identify the websites that are most relevant
to the searcher’s key phrases. A combination of the following
procedures (amongst others) are undertaken to optimise your website:
1.
Content optimisation
Skilled SEOcontent writers at Global HQ optimise your website’s
content to enhance the keyword density on the pages that need it.
2.
Page and link renaming
By renaming the pages and the links within your website using your
target keywords we can increase the keyword density of your site
allowing the search engine spiders to rank your pages a lot higher.
3.
Site-map update / creation
Site maps act as the roadmap of your website for search engine
crawlers. The more of your website a search engine can see the
better change you have of ranking higher in a search result for a
certain topic. A full text based site map is crucial in making the
site search engine friendly.
Tagging
The Title, Keyword and Description tags for each individual page of
your site. This means we can target different key phrases for
different pages and increase the levels of traffic from a greater
range of key phrases.
Additional Navigation Bar
We
provide he spider as many ways of reaching a page as possible – to
include two navigation bars, links from images, links from content,
etc.
This increases the chances of a page being reviewed and indexed. The
easier and more convenient it is for search engines to scan your
website, the more traffic they are going to deliver to your website.
The pages that are to be promoted need to offer more entry points to
spiders to ensure that these pages get indexed.
The target pages should link to all the pages of your site. This
can be achieved simply by implementation of a textual navigation bar
(at the bottom of each page).
HTML Coding Validation & Correction
Search engine crawlers prefer W3C standards with respect to HTML
coding standards. If a website has been made on the basis of the W3C
standard, it positively influences the search engine rankings
especially in MSN.
Robots.txt
Search engines will look in your root domain for a special file
named "robots.txt" (http://www.abc.com/robots.txt). The file tells
the robot (spider) which files it may spider (download). This system
is called, The Robots Exclusion Standard.
Image
Optimisation
All websites should comply with W3C standards (http://www.w3.org
)
and regulations for making sites accessible for people with
hearing, motor or visual disabilities. In order for websites to be
accessible, every image on the page should have an ALT tag that
describes the image exactly, and also repeats any text that is in
that image.
URL Architecture
Documents and other objects can be linked within the site using
absolute or relative links. Search Engines give more importance to
the links which are absolute rather then relative links and
therefore positively influences search engine rankings.
301 Permanent Redirect
If
you are considering moving a page on your web site into another
folder or simply renaming it; there are a couple of important points
to consider. The most important issue is that if the page you are
moving or renaming has a good search engine ranking already, or may
have been bookmarked by your visitors; all your hard work could be
lost.
Bearing in mind that search engines can take months to refresh their
listings, any visitor clicking on a search engine result may be
severely frustrated if they don't arrive on the page on your site.
You could always use a custom 404 error page; but this is still an
extra hurdle for visitors to jump and the rankings you have built up
for the page in question will be lost.
Inbound Links
Spider's require as many ways of reaching a page as possible. One
of the ways this can be achieved is by providing links from content.
WebNet specialise in this - we also use relevant anchor text in
inward links.
Site map
Google Yahoo and MSN Sitemaps inform and direct search crawlers to
the website pages. Webmasters can place a Sitemap-formatted file on
their Web server which enables search engines, including Google
crawlers to find out what pages are present and which have recently
changed.
Maintenance
Ongoing
improvements to existing key-phrases in response to changes in
search engine technologies, new techniques and increased competition
for listings.
Marketing online is more
effective than traditional marketing and costs less!
Consider these facts:
-
Over 60% of all first time visits to a Web site occur as the
result of a search! Search engine marketing, getting your Web site
at or close to the top of search engine returns, is therefore the
single most effective marketing that a company can do.
-
These visitors are pre-qualified leads to your business! Even more
important than the amount of traffic received is the quality of
traffic - the visitors that arrive as the result of a search are
pre-qualified. They are already looking for the products and
services your company offers.
-
Contextual Internet advertising is low cost against the return.
That's why "pay-per-click" advertising, advertising that presents
itself as a search result, is now bigger than banner ads!
Search Engine Marketing has a
higher ROI than Traditional Marketing
A report called Double-Click
Summer Cross Media Reach Study indicates that the most popular
websites deliver audiences that are larger than the audiences
delivered by the average episode of the most popular prime time TV
shows and are often comparable in size to the most popular consumer
magazines audiences.
Search engine marketing is
something even better than traditional advertising because most
advertising is interruption advertising. While the interruption
model is widely used and does work offline, online users want the
info without the ads. Search engine marketing is very effective as a
non-interruption information source. Research shows that Internet
users expect the Web to be the provider of answers to simple
queries, and they do not want to sift through advertising to get
what they want.
Search engine marketing is more
commonly viewed akin to traditional public relations because the
"advertising" is the content that the audience came for. A search
engine listing is more like a referral because the end user is
asking a trusted source for an answer. The answer is the search
result.
Another clear advantage is that
search engine marketing evens out the playing field for savvy
marketers to compete with established brands and household names.
This is because search engine position is not based on the size of
your company or annual revenues. It's based on the depth of your
content. You don’t have to match your bigger competitors advertising
dollar for dollar because search engine marketing is proven to have
the lowest cost of acquisition of any advertising vehicle. It
provides a very high return on investment (ROI) because of its high
conversion ratio of visitors to buyers and its relatively low cost
per lead. This chart proves that you can get just as much
advertising mileage out of search engines for a fraction of the
price of direct mail or even banners.
How Do Search Engines Work?
A
search engine is a giant database of internet sites and pages. A
search for the keyword ‘Monopoly’ on Google will search their
entire database and return a list of websites that mention ‘Monopoly’
in order of relevance.
A search engine such as Google
will judge a site’s relevance according to a wide combination of
criteria. We use extensive and detailed knowledge of these criteria
to optimise your website to become as relevant as possible.
The majority of internet search
engines (Google included) use automated software ‘spiders’ to
collect sites for their listings. Search engine ‘spiders’ crawl the
internet looking for websites that meet their criteria for inclusion
in their databases. The Yahoo! Directory differs from the majority
of search engines in that a member of the Yahoo submissions team
checks all websites that are submitted before they can be included.
Why Search Engine Optimisation
Search Engine Optimisation is
the process of choosing targeted keyword phrases related to your
business and ensuring that your site ranks well when these keywords
are used during a Web search. In other words, SEO helps ensure that a
site is accessible to search engine “bots” and improves its chances
of ranking high on popular search mechanisms like Google, Yahoo! and
MSN. As greater visibility on the Internet is sure to bring more
targeted traffic to your Website, it will become a 24x7 operational
hub – driving quality leads at minimum cost.
Each search engine follows a
different set of algorithm on the basis of which a Website is
ranked. We leverage our in-depth industry knowledge for search
engine position re-engineering and enable it to climb higher on the
ranking ladder. This, in turn, will generate a steady flow of
relevant traffic and highly potential leads, resulting into more
sales and expanding business.
Pioneers and industry leaders,
Global HQ and Olive provide a comprehensive suite of search engine
optimisation and Internet marketing services. Olive catering to a
1000-plus global clientele spanning the UK, Ireland, USA, Canada,
India and the Middle East.
We focus on top rankings and
tangible results while offering most affordable solutions. Best of
all, Global HQ - WebNet and Olive are ethical following the "No
Spam" policy – so that your site is never blacklisted.
Our Expertise
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Internet
Marketing Consultancy
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Banner
Advertising
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Competitor
Monitoring and Analysis
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Website
SEO analysis and Technical Audit
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RSS Feeds
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Affiliate
Marketing
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Our Team
Industry knowledge, technical
skills and excellent project management are some of the key features
of our 12-member SEO team delivering world-class services across the
globe. We have attracted and retained some of the best talents
including e-Business Strategists, Internet Marketers, SEO
Consultants,
SEO Copywriters, Project Managers and Account Managers.
Expert Rating Certified
Olive is a qualified Search
Engine Marketing Certified – developed and conducted by Expert
Rating,
an ISO 9001:2000 certified company (from TUV America) and a leader
in Online Certification and Employment Testing. Developed under ISO
9001:2000 standards, Expert Rating Certifications are accepted by
hundreds of employers/organisations worldwide, and companies like
Ericsson, IKEA, Convergys and Deltek Systems are using Expert Rating
to evaluate their employees.
Joining the rank of over 2,
00,000 Expert Rating Certified Professionals across the globe not
only demonstrates our constant endeavour to attain knowledge and
skills with best international standards, but also highlights the
dedication and professional commitment of the SEO consultants.
Over 1000 Clients including:
Advanced Search engine
Optimisation Consulting Services Packages
Phase I
a)
Website Analysis
b)
Competitor Analysis
Phase II
On page and off page
optimisation
Phase III
Submissions to some engines -
or Via other high ranking sites, using a linking structure and Site
Maps (Ping Function)
Phase IV
Ranking & Traffic Report on Google, MSN & Yahoo
Phase V
Maintenance
Phase I
a)
Website Analysis & Technical Audit
We
will generate a technical audit report of the website on the basis
of search engine parameters and guidelines which will provide an
insight into the current status of the site prior to any
optimisation in order to develop your SEO strategy
We
will consider the following;
Java
Flash
Alt Tags
Frames
JavaScript
Pop-Ups
Load Speed
Browser Compatibility
Site Map
3 Click Rule
Internal Link Architecture
URL Architecture
Robot.Txt
Very Similar Pages
Image on Top
Background Image
Design Consistency
4 GIF Rule
Meta Tags Spamming
Alt Tags Spamming
Invisible Text
Hidden Text
Keyword Spamming
Page Redirects
Doorway Pages
Cloaking
Mirror Pages/ Content
Page Jacking
Keywords Density
Keywords Prominence
Keywords Proximity
HTML Errors
301 Redirect/ Dead links
Dynamic Content
Supplement Results
Google Sandbox
Multiple Domains
b)
Competitor Analysis (Competitor review Vs Client's website)
The
data garnered from the above exercises will be thoroughly analysed
to review how your competition is faring on major search engines.
The results derived will enable us to come up with appropriate
measures, helping you to rank high on major search engines.
Phase II: On page and Off page
optimisation
In this phase, on the basis of
the search engine guidelines and parameters, we will do on page and
off page optimisation. Please find beneath some of the most
important factors on the basis of search engine criteria and
guidelines.
• Keyword Research & Analysis
• Finalised Key-phrases Pre-optimisation Ranking Audit report
• Identification of Pages for Key-phrases
• Optimisation details Summary Report
• Google Site map
• Robots.txt
• Google Analytics
• Creation of new pages if required (at a cost)
• URL Architecture
§
Site map - manual or using Web net's automated system
• Content Optimisation of pages identified
• URL re-naming
• Links re-naming - Link to site map
• Meta Tags Composition & Upload
• 301 Redirects
• Inbound links (hyperlinks in the content)
• Additional navigation bar (only for optimised pages)
• HTML coding Validation & Correction
• Image optimisation (as per w3c standards)
Phase III: Submissions
Global HQ submit individual pages of your site independently, a
practice known as deep submissions to all major search engines
including those which are country and industry-specific to help you
get the best rankings possible in the best and most popular search
engines.
• Deep Submissions to top Search Engines: Alta
Vista, Ask Jeeves, All the Web, Excite, HotBot, Fast, Google, Info
seek, Jayde Online Directory, Lycos, MSN, WebCrawler, AOL, ODP and
Yahoo (optimised pages)
• Automated Submissions to 1500 Search Engines, Directories
and Business Sites (home page)
• Manual Submissions to Regional Search Engines and
Directories (home page to 5 engines and directories)
• Manual Submissions to Industry-Specific Search Engines and
Directories (home page to 5 engines and directories)
• Paid submissions on Yahoo.
Submission report
Phase IV: Ranking Reports
Phase V: Maintenance
Consultants adhere to a
pro-active approach and constantly monitor your website’s rankings
and traffic, and analyse all relevant statistics. In case of a
deviation from expected results, we do an in-depth review and
implement effective measures so that your website remains most
visible on major search engines.
Review and Maintenance of
rankings will involve the following:
Advanced
Note
For dynamic websites you will require dynamic optimisation.
Paid Submissions
Content Optimisation - article and blogs
Maintenance contracts are for a minimum of 1 year and start
from first ranking reports.
Advanced - not offered by most
SEOcompanies
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Detailed Review & Analysis of the Website
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One way links
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301 permanent redirects
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Content Optimisation
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Static Line of text
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Submissions to regional & industry specific search engines &
directories
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Google Analytics- The most advanced Web analytic tool
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Competitor Analysis
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Technical Audit
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Google Sitemap
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Robots.txt
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Inbound links to optimised pages from content, images, etc
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Additional navigation bar for the optimised pages
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URL Architecture
-
Competitor Ranking Report
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Traffic reports
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Maintenance
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Implementation of SEO changes on the Website
12 months search engine optimisation
§
Technical Audit and Competitor Analysis
§
On Page and Off page optimisation for the targeted pages of
the website
§
Ongoing manual, regional, automated and industry specific
submissions to the search engines for the optimised pages of the
site
§
Increased link popularity
§
Urchin 5 web-stats
§ Monthly
competitor ranking reports, traffic and ranking reports to show the
effectiveness of the campaign (post-optimisation).
§
Search engine optimisation is a long term marketing strategy,
and in order to continually achieve the highest rankings it is
essential to make adjustments and improvements in order to remain
competitive. Ongoing maintenance and research should be carried out
on a quarterly basis in order to ensure long-term results.
Global HQ will help you to
monitor the success of your search engine optimisation with regular
monthly (or weekly) reports on your website traffic, keyword ranking
and conversion data.
Google Analytics Report
Google
Analytics helps you find out what keywords attract your most
desirable prospects, what advertising copy generated the most
replies and what landing pages and content are most profitable to
you. Google Analytics tracks all online campaigns, from emails to
keywords, regardless of search engine or referral source.
Google Analytics can be used to
give an insight into which online marketing initiatives are cost
effective and see how visitors actually interact with your site.
Make informed site design improvements, drive targeted traffic and
increase your conversions and profits.
http://www.google.com/analytics
To
access the system, enter:
username:
mywebsiterankings@gmail.com
password: myweb123
SEO ranking reports
To demonstrate the
effectiveness of your SEOcampaign, Global HQ generates monthly
ranking reports. These comprehensive reports show how well you rank
on all of your targeted key phrases on Google; MSN and Yahoo! search
engines.
Ranking reports allow us to
continually fine-tune your campaigns to ensure the best possible
ranking position for all key-phrases, and to demonstrate a tangible
and measurable return on your investment.
Competitor Monitoring Reports
Keep tab on how your
competition is faring! Competitor Monitoring includes generation of
ranking reports for your competitors on a periodical basis. This
helps you compare the standards of your online visibility with your
competitors.
§ SEO
– the work will begin straight away and continue throughout the 12
month contract, if that is agreed
When will I begin to see the benefits?
§ SEO–
takes longer to see results, as time is required for the search
engines to index the site and rank it accordingly. Client's should
allow 3-4 months, post optimisation, to see results. This timeline
also depends on client feedback and response times.
Search Engine Optimisation
Timeframe
|
PHASES |
KEY-PHRASES |
|
10 |
20 |
40 |
80 |
150 |
|
PHASE I |
7
working days |
7
working days |
7
working days |
10
working days |
10
working days |
|
PHASE II |
25
working days |
26
working days |
28
working days |
38
working days |
50
working days |
|
PHASE III |
8
working days |
12
working days |
18
working days |
32
working days |
55
working days |
|
TOTAL |
40
working days |
45
working days |
53
working days |
80
working days |
115
working days |
Note:
-
The numbers of days are working
days
-
All the information will be
required from the client to meet the deadline within the timeframe
-
Client Feedback should be received
within 2 working days or we will not be able to meet the above
timeframe
-
First ranking report will be sent
after one month from the day submission begins.
-
Rankings normally starts appearing
in Phase III, once submission begin.
There are other factors that will be
included, articles, blog replies to relevant sites etc
Testimonials
“We have been very pleased
with the service provided by Global HQ - WebNet. Our website was
brand new and we have seen it steadily climb up the rankings.
Importantly we felt that we were dealing with a skilled and
efficient team who explained the process to us clearly at each
stage. Any changes to the site are often made the same day or even
the same hour! Due to the success of their work, we have now
entrusted them with optimising our second website, with a third to
follow shortly.”
Guy Coghlan
Operations Manager - Middle
East
Alamo & National Car
Rental www.national-me.com
“Through Olive's Internet
Marketing campaign, Leeds & Holbeck Building Society increased
online mortgage applications by 300% in one month alone.”
Ross
Hewitt
e-Commerce Manager
Leeds & Holbeck Building
Society www.leedsbuildingsociety.co.uk
“After reading a book on
'Search Engineering', I became fascinated by the arcane science /
art of search engine optimisation, but realised that I had no hope
of doing and SEOwork of my own due to time constraints. I found
Global HQ from my web research (so full marks to them on their own
SEOwork) and followed up with their other clients who gave excellent
references.”
Ian Ripper, Director.
Guerba World Travel
www.guerba.co.uk
“Tell your guys they are
doing a brilliant job, got loads of new enquiries from the website.
After you worked on our site, we have got enquiries from L’Oreal,
House of Fraser, The National Blood Service and Disney! Our phones
are red hot! Our monthly turnover increased 320% in the second month
of PPC. Thank you!”
Andrea Morrison, MD.
AJM Venue Finders
www.ajmvenuefinders.co.uk
Olive has helped
MakeMyTrip.com jump ahead of competition by optimising our site to
appear among the top few positions on key search engines. They have
a clear understanding of search engine trends and are abreast with
each engine’s latest search algorithms.”
Sachin
Bhatia
Co-founder & Chief Marketing
Officer
Make My Trip
www.makemytrip.com
“Just a quick note to say
'well done' on the Magscriber site. Magscriber's Google PageRank has
increased from 2 to 4, almost overnight. Keep up the good work!!”
Stephen Holmes
E-commerce Manager
Bloom Media Ltd
www.bloommedia.co.uk
Rankings
You Must Rank High on Major
Search Engines
Ranking high on major search
engines such as Google, Yahoo! and MSN is a crucial factor when it
comes to successful search engine marketing. When relevant searches
are generated on popular search engines, your Website must be
prominently visible on the Internet in order to ensure a good
traffic flow and quality leads.
But Guaranteed Ranking is a
Myth
Unlike the paid placements
where you can easily get a top slot, no SEOcompany can assure you of
top rankings on specific keywords as it cannot dictate the way
organic search engines function. Even Google doesn’t rank as No. 1
when you type “search engines” there and look up the results.
Search Engines are Smart
Top rankings are awarded only
to those Websites which best match a surfer's query. Attempt to
"cheat" the system and tweak Websites will fail to deliver results,
as ranking algorithms of search engines are strictly confidential
and parameters are changed at regular intervals.
Search Engines Track Traffic
Behaviour
Search engines track and assess
surfers' online behaviour and rank Websites accordingly. The more
relevant your Website is and the longer your visitors stay there,
the better chance it has of getting a good ranking.
So You Must Re-engineer Your
Website
Based on its expertise and
experience, your trusted SEOconsultant firm will re-engineer your
Website in terms of content, design and other relevant areas.
Websites need to be worked upon regularly to ensure generic search
results and, consequently, a better traffic flow.
Ethical Practices are Best
Your SEOfirm must adhere to the
most ethical practices and help implement best-in-class strategies
to make your Website search engine optimised. A ranking guarantee on
organic search engines is hardly ethical, as too many "tricks" to
cheat the "bots" may get a Website blacklisted.
Only Long-term Strategies
Deliver Results
Even the best optimised and
most search engine friendly Website will not show results
immediately after submission. Improved rankings will start showing
on Search Engine Results Pages (SERPs) only after a considerable
period of time (at least 6-12 months). To achieve best results, you,
therefore, require to implement a long-term strategy, ethical adding
substantial value to your Website.
For more information, please
click on the following link.
http://www.google.com/support/webmasters/bin/answer.py?answer=35291
What is SPAM?
SPAM is the use of any tactic
that attempts to mislead a search engine about the relevance of your
site to the search phrases; typical examples are doorway pages with
redirect scripts, white text on white background etc.
Profiles
Top
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Global HQ commenced in 1996, specialising in
Search Engine Optimisation in the UK. Devon based, to reduce
costs we provide services primarily in the UK and Gibraltar'
David Westwood
We have developed a low cost SEOsolution with the RDA (Regional
Development Agency), MCTi (Market & Coastal Towns Initiative).
The 2 year project WebNet was based on developing low
cost SEOservices for small to medium businesses on the INDEX or
Front page with 2-3 associated niche phrases. By using several
hosted pages in niche folders, on multiple high ranking sites
with relevant text (anchor embedded and optimised) recommending
a business uniquely, together with about 250 inward links, most
sites 90% will see rankings in the top three pages of Google.
About 75% will achieve page 1 rankings. The pages carry no
advertising and are one way links into the client site page's),
benefiting from readable content to your customers and high
ranking in there own right. The pages also carry a call for
action into your sales page. This package is based on HTML sites
to include Java sites where a text based banner can be designed
into the page. Most site maps are also included, updated and
'ping' Google and Yahoo when your fresh content is uploaded .
This service usually takes between 60 -120 days and is under
£600.00
However many of our clients have multiple Java based
content, requiring inner pages to be optimised or dynamic pages
to be dealt with. This can include support html pages - support
websites and in depth off page optimisation, dealing with
articles, blogs and social media. Whilst the above service can
and does become included, my colleague Naresh Kumar takes up the
baton with my Associated company Olive e-Business. The
administration, proof reading and project management is normally
dealt with by Global HQ
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About Olive
|
Olibe e-business
Naresh Kumar
Since i1996, Olive has been providing world-class e-business
Solutions including Web solutions, custom software/Web
application development and business process automation to "e"power
businesses across the globe. Olive is a ISO 9001:2000 Company
and a Microsoft Certified Partner with a competency in
Integrated E-Business Solutions,
UK - Canada, UAE, Oman, Saudi Arabia, Australia, Finland and
Kazakhstan are included in associated global companies, Olive
focuses on international quality standards, strict adherence to
stipulated timelines and of course; extremely competitive
pricing. |
|
Search engine optimisation Terms & Conditions
§ The
contract duration is for One Year Minimum.
§ We
promote your website only by ethical methods. We neither use nor
endorse techniques that might be labelled Spam.
Search Engines may change their criteria of selection
without any prior notice. Global HQ is not responsible for the
resultant effect on Search Engine Rankings.
If changes of any kind (Design, Content, Coding, etc) are
made to the website without our knowledge or if the website and web
pages are not functional, Global HQ would not be liable for the loss
of rankings thereby.
§
Where client feedback is required, Global HQ expect the
client to respond within 3 business days, otherwise this will impact
on Global HQ’s time scales.
§
The Key Phrases are finalized and frozen right at the start
of the SEO Project. If the client decides to alter or add to the
choice of key phrases mid-campaign, a new contract will be signed
for the new key phrases.
The following assumptions will be taken into consideration by Global
HQ:
Custom Search