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Pay Per Click Marketing - Return to
WebNet Home Page or use back link if from anothe portal First, perhaps we should define "pay per click (PPC)" marketing as it applies
to the search engine industry. PPC marketing is the act of sponsoring an
advertisement that appears when a user types in a matching keyword selection.
You create your ads
You create ads and choose keywords, which are words or phrases related to your
business.
Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next
to the search results. Now you are advertising to an audience that is already
interested in you.

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