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Knowing the words customers are typing into search engines and then using appropraite phrases to target your products and services isimperative.

Keyword analysis and theming go hand in hand.

I can provide the reports or recommend programmes for those who want to create research for themselves

Reverse Google analysis on PPC competition will save hours and create much more wealth than simply guessing.

Split testing is always required and with PPC (Pay per Click) one should start with lower amounts and build on the ad. Google reward good ads by charging less

David Westwood

WebNet SEO Consultant