Sounds complicated, but worth a mention. Known as LSI, is part of the Google algorithm that checks out keywords and synonyms on a page. In short its simply Theming a Page

The LSI Google algorithm provides the S.E. with information on your page and checks it against other web sites. Gardening Sites,  Fishing Sites, and so on.

If your site is well optimised (on Page) and themed properly you will require less inks (off Page) than your competitors.

David westwood

WebNet SEO Consultant

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